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Time is short
Attention spans are shorter
At 59 seconds, these clips are designed to fit under the current one minute limit on Instagram
More and more people are consuming video on mobile devices, with poor sound quality or no sound at all, so it's a good idea to employ bold text to engage the viewer quickly.


feedback please...

This one's only just over 3 mins compared to 18 mins for WEEK 1. But the weekly exercises are a LOT longer than last week. It seems a bit out of balance.. any suggestions?

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